The book Effective Teaching of Technical Communication: Theory, Practice, and Communication discusses the pedagogy of teaching technical communication at the university level; Chapter 16, “Hidden Arguments: Rhetoric and Persuasion in Diverse Forms of Technical Communication” by Jessica McCaughey and Brian Fitzpatrick, examines the persuasive arguments embedded within forms of “objective” technical writing. Jean and Jorts, cats and … Continue reading Persuading the BizCom Student about Persuasion